About ATR
Freedom to ride. Built for real life.
ATR – Aussie TrailRide Co. started from a simple idea:
Getting outside, exploring more, and having fun shouldn't cost a fortune.
Why ATR Exists
After years in fitness, sport and helping people move better and live healthier lives, one thing became clear — people want to be active.
The problem isn't motivation.
It's access.
Electric bikes opened up a completely new way to ride — making it easier, more enjoyable and accessible for more people.
But most options on the market were either overpriced, overcomplicated, or simply not built for how Australians actually ride.
Beach runs.
Camping trips.
Cruising with mates.
Commuting without sitting in traffic.
What We Do Differently
ATR was created to offer something better.
- Fat tyre e-bikes built for real-world riding
- Comfort, stability and reliability as standard
- Practical features — not gimmicks
- Fair pricing without inflated retail markups
No hype. No unnecessary extras. Just bikes that work.
Our Mission
To help more Australians get outside, ride further, explore more, and enjoy the freedom that comes with it.
Built for How You Ride
- Weekend adventures and beach cruising
- Daily commuting and errands
- Family rides and school runs
- Exploring trails and local paths
Whether you're riding along the coast, heading off on a weekend trip, or just making everyday travel easier — ATR bikes are built to get you there.
The ATR Difference
Built for adventure.
Built for everyday life.
Built for real riders.
Because once you ride an e-bike that's built right…
You'll understand exactly what we mean by:
Freedom to Ride.